Partnership:

Kool-Aid and Nike

Description:

Nike has joined forces with Kool-Aid and NBA star Ja Morant to launch a bold new sneaker: the Nike x Kool-Aid Ja 2, blending childhood nostalgia with Morant’s explosive on-court energy.


Inspired by Ja’s memories of sipping Kool-Aid at his grandmother’s house, the sneaker is a vibrant tribute to flavor, fun, and personal history. “I remember my grandma always having some Kool-Aid in the fridge and that’s part of my special childhood memories,” said Morant.


The first drop, arriving May 16, features a colorful mix of Blue Raspberry and Cherry, accented by Orange and Lemon Lime on the sole. The design includes the Kool-Aid Man busting through a wall, Ja’s signature “12 AM” text, and a glow-in-the-dark outsole.


The second release, slated for July, turns up the heat with Kool-Aid’s classic cherry red. Fans can expect the same high-energy design, glowing soles, and signature details—now with an OG red flavor twist.


To celebrate, Kool-Aid is launching a limited-edition Mix n’ Kicks flavor pack—its first new flavor in over five years—alongside a giveaway for custom laces and dubraes to match the kicks.

Partnership Opportunity:
Kool-Aid/CPG
Company:
Kraft Heinz
Partner/Category:
Nike /Sporting Goods
Timing:
April 2nd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Other
Media Elements:
Micro site
Online
Social Media
Created On:
2025-07-07
Last Modified on:
2025-07-07
Companies Involved
Kraft Heinz
Kraft Heinz
Nike
Nike
Tuck

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