PlayMonster® partnered with mega-influencers and trick-shot champions Dude Perfect for a mass awareness, integrated digital program to kick-off the re-launch of the new Koosh® activity toy line at Target. The inaugural episode of Dude Perfect’s new segment, Commercial Clash, pitted the guys against one another to see who could create the best Koosh® product commercial. The video culminated with a consumer call to action to enter the #KooshChallges where consumers could submit their own Koosh® commercials to win a prize pack containing cool new Koosh® product autographed by the members of Dude Perfect. The segment was viewed over 16MM times and trended #1 in the US on YouTube at launch on July 26 and #2 through July 28. The program was supported with social media, cut-down digital content, additional influencers, and a separate social sweepstakes.