Partnership:

Kraft Heinz and Diageo

Description:

Kraft Heinz partnered with Diageo for a promotion launching non-alcoholic Baileys-flavored cold brew in cans.

The companies collaborated to bring Baileys ready-to-drink cold brew to shelves in 2020.

The partnership launched in three primary forms:

  • ready-to-drink cold brew coffee in two flavors, irish cream and salted caramel
  • roast & ground coffee in two flavors, irish cream and chocolate cherry
  • Keurig K-Cup pods, also in irish cream and chocolate cherry


All three coffee formats channeled the flavor of Baileys and were non-alcoholic.

Partnership Opportunity:
Kraft Heinz/CPG
Company:
Kraft Heinz
Partner/Category:
Diageo /Beverages
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-09-24
Companies Involved
Kraft Heinz
Tuck

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