Partnership:

KRONK'S NEW GROOVE and Kikkoman

Description:

Buena Vista Pictures and Kikkoman International Inc. partnered to promote the home video release of KRONK'S NEW GROOVE. Advertised as an FSI on the Sunday newspaper was an offer to save $3.00 on the DVD by mail when consumers purchased Kikkoman sauce (8 oz. or larger) and any Tyson chicken product. To take advantage of the offer, consumers printed out a mail-in form found on kikkoman-usa.com along with a KRONK'S NEW GROOVE proof-of-purchase and cash register receipts from the DVD, Tyson product and Kikkoman product. In addition to the mail-in offer, consumers had a chance to save $1.00 off any two Kikkoman products. The promotion began December 13, 2005 and ended February 28, 2006.

Partnership Opportunity:
KRONK'S NEW GROOVE/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Kikkoman /CPG
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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