Description:
CBS Radio and sound technology company, DTS, partnered in a multi-year agreement to create a series of intimate live shows featuring alternative rock artists, hosted inside the newly rebranded and designed HD Radio Sound Space at KROQ. The partnership debuted with February 27, 2017 with a performance by AFI.
Partnership Opportunity:
KROQ/Music
Company:
CBS Radio
Partner/Category:
DTS /Streaming
Timing:
February 1st Quarter 2017
Target:
Male
Female
Teens
Female
Teens
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Micro site
Online
Radio Spot
Social Media
Online
Radio Spot
Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-27
Companies Involved
CBS Radio
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