Partnership:

KUNG FU PANDA 3 and House Foods

Description:

House Foods America teamed up with DreamWorks Animation to promote KUNG FU PANDA 3. Between February 4-10, 2016 anyone that took the KFP3 Tofu Quiz got a chance to win a KUNG FU PANDA 3 Prize Pack containing a hat, shirt, and special edition KUNG FU PANDA 3 chopsticks.

House Foods’ Kung Fu Panda 3 campaign ran January 8 - February 28, 2016. Promotional components included:
• Special Tofu packaging with characters from Kung Fu Panda 3.
• In-Theater ads on 675 screens in the LA, SF, and NY area theaters.
• Bus ads in two major markets and billboard ad in LA.
• Print ads in free consumer magazines in LA and NY.
• Promotions on both House Foods and Kung Fu Panda 3 websites and social media.
• Posters and POP distribution at retail stores.
• In-store food demonstrations, key chain giveaways, and online coupon.

Partnership Opportunity:
KUNG FU PANDA 3/Theatrical
Company:
DreamWorks Animation
Partner/Category:
House Foods /CPG
Timing:
February 1st Quarter 2016
Target:
Male
Female
Kids (6-11)
Teens
Family
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
POP Display / End Cap / Shelf-Talker
Product Demonstrations / Sampling
Contest / Sweepstakes
Media Elements:
Social Media
Vehicle Wrap
Created On:
2020-11-30
Last Modified on:
2016-03-18
Companies Involved
Tuck

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