Partnership:

KUNG FU PANDA 3 and Regal Cinema

Description:

Regal Cinema and DreamWorks Animation teamed up for the theatrical release of KUNG FU PANDA 3 with two giveaways. The first, "The Journey Home Sweepstakes" offered moviegoers who watched a movie in a Regal Cinema between November 26, 2015 and December 4, 2015 a special fortune cookie that contained  the chance to win a grand prize for a lucky winner and 3 guests to go to Hollywood, California and attend the KUNG FU PANDA 3 movie premiere. Jack Black promoted the special giveaway through a video on Regal Cinema's YouTube channel.

The second contest, "Kung Fu Panda 3 Social Sweepstakes" was hosted by their Regal Crown Club® rewards program. From January 25, 2016 through February 4, 2016, guests who used the “#KungFuPanda3Sweepstakes” hashtag on Facebook and Twitter were entered to win a grand prize including one Prize Pack 13” Plush Toy, Kung Fu Panda 3 Xbox 360 game 3D glasses, headband and slippers. 

Partnership Opportunity:
KUNG FU PANDA 3/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Regal Cinema /Other
Timing:
November 4th Quarter 2015
Target:
Male
Female
Kids (6-11)
Teens
Family
Adults
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Online
Social Media
TV Spot
Celebrity Appearance / Endorsement

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2016-02-09
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.