Partnership:

KUNG FU PANDA 3 and Yogurtland

Description:

Yogurtland partnered with DreamWorks Animation to celebrate the release of KUNG FU PANDA 3 with five AWESOME new flavors, including Po's Cookies and Cream and Mei Met's Dragon Warrior Passion Tart, along with custom-themed cups, custom toppings, and collectible spoons inspired by Kung Fu Panda characters. Limited edition, collectible key chains were also available for purchase. The promotion began on January 4th and lasted through February 28, 2016. The partnership was brought together by The CDM Company, Yogurtland's promotional agency of record.

Partnership Opportunity:
KUNG FU PANDA 3/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Yogurtland /Dining
Timing:
January 1st Quarter 2016
Target:
Kids (6-11)
Tweens
Family
Promotional Elements:
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Media Elements:
Social Media
Other

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-09-28
Companies Involved
The CDM Company
Tuck

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