Partnership:

KUNG FU PANDA 4 and Build-A-Bear Workshop

Description:
Build-A-Bear Workshop and DreamWorks Animation teamed up to release a new collection in celebration of Kung Fu Panda 4, which hit theatres March 8th, 2024. The collection’s highlight is an animal plush inspired by the film’s main character, Po. The collection also includes a gift set and two accessories, a Kung Fu Panda 4 shirt and a staff wristie, resembling Po’s bamboo staff. The Dragon Warrior and his kung fu accessories are available now at Build-A-Bear Workshop, both online at buildabear.com and in stores. The collection ranges from $6.50-46.50.
Partnership Opportunity:
KUNG FU PANDA 4/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Build-A-Bear Workshop /Toys
Timing:
1st Quarter 2024
Target:
Male
Female
Preschool
Kids (6-11)
Family
Adults 35-44
Adults 45-54
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Online
Created On:
2024-03-11
Last Modified on:
2024-03-14
Companies Involved
Tuck

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