Partnership:

KUNG FU PANDA and AMC Theaters

Description:
AMC Entertainment Inc., announced a partnership with DreamWorks Animation and Paramount Pictures for a custom animated policy spot surrounding AMC’s Silence Is Golden® campaign, a proactive national campaign aimed at providing guests a distraction-free moviegoing environment. The 30-second spot features Po the Panda (voiced by Jack Black), the lead character from DreamWorks Animation’s “Kung-Fu Panda,” and will run exclusively before all movies in AMC’s. The spot reminds guests to be considerate of other moviegoers through Po the Panda’s eyes with an entertaining message.
Partnership Opportunity:
KUNG FU PANDA/Theatrical
Company:
DreamWorks Animation
Partner/Category:
AMC Theaters /Retail
Timing:
June 2nd Quarter 2008
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-01-04
Companies Involved
Tuck

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