DreamWorks Animation and HP teamed up for the theatrical release of KUNG FU PANDA. As part of the promotional campaign, HP brought KUNG FU PANDA to life outside the movie theater in fun, interactive ways including an HP "The Computer Is Personal Again" TV spot featuring Po the Panda, downloadable activities and crafts, and a choreographed "The Panda" dance. In addition to the web experience, HP also created an HP/KUNG FU PANDA Activity CD. More than 1 million discs were distributed in retail outlets, as a gift with purchase and at a variety of consumer events. Scholastic distributed 100,000 educational kits to teachers across the United States and Canada. These kits included teacher activities to help children learn about Asian culture, a "The Panda" dance how-to video, and special Kung Fu Panda ring tones and screensavers.