Partnership:

LA LA LAND and Trunk Club

Description:

Lionsgate Home Entertainment and Trunk Club, Men's Outfitters, partnered to celebrate the Digital HD release of LA LA LAND. The personal styling service collaborated with costume designer Mary Zophres to create a series of looks inspired by the film’s use of color and classic style. The collection was available for a limited time exclusively through Trunk Club.


The curated collection aimed to showcase the films timeless style, inspiring women to wear bright colored dresses paired with classic accessories in their spring wardrobe, as Emma Stone’s character did in the film. The trunk also encouraged men to model Ryan Gosling’s look; a tailored sport coat and a crisp pair of pants. Current customers could contact their stylist and request a LA LA LAND Trunk to get the looks inspired by the film.
Partnership Opportunity:
LA LA LAND/Home Entertainment
Company:
Lionsgate
Partner/Category:
Trunk Club /Fashion
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Media Elements:
Direct Marketing
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-13
Companies Involved
Lionsgate
Lionsgate
Tuck

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