Description:
Buena Vista Home Entertainment and Brach''s Confections, Inc. partnered to promote the home video release of the LADY AND THE TRAMP 50th Anniversary Edition. Consumers had a chance to save $3 by mail on the DVD by mailing in 2 proofs-of-purchases of any Brach''s candy along with the original LADY AND THE TRAMP DVD receipt. The promotion began on February 2006.
Partnership Opportunity:
LADY AND THE TRAMP/Home Entertainment
Company:
Partner/Category:
Brach's Confections, Inc. /CPG
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-27
Companies Involved
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