Partnership:

Lady and the Tramp and Cesar

Description:

Walt Disney Studios partnered with Cesar dog food on a promotion celebrating LADY AND THE TRAMP streaming on Disney Plus.

The partnership consisted of a co-branded ad campaign in which pet owners were encouraged to watch LADY AND THE TRAMP with their pet. The campaign encouraged customers to pair "dinner with a movie" by watching LADY AND THE TRAMP on Disney Plus with your pet while they eat Cesar dog food products.

The partnership was promoted online and across social media as well as with a co-branded TV spot.

Partnership Opportunity:
Lady and the Tramp/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Cesar /Pets
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-12-14
Last Modified on:
2021-01-06
Companies Involved
Tuck

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