Partnership:

LADY AND THE TRAMP and Del Monte

Description:
Buena Vista Home Entertainment and Del Monte Foods joined forces to promote the 50th Anniversary Release of LADY AND THE TRAMP. Consumers had a chance to receive $5.00 off the DVD by mail. Participants mailed in any 2 UPCs of participating products which included Kibbles 'n Bits, 9 Lives, Meatty Bone, and other Del Monte pet packaged goods along with the original proof-of-purchase tab of the DVD. The official rebate form was found on 9Lives.com, KibblesnBits.com or Thinktreats.com. The rebate offer started February 1, 2006 and ended July 30, 2006.
Partnership Opportunity:
LADY AND THE TRAMP/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Del Monte /CPG
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-27
Companies Involved
Tuck

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