Partnership:

LADY ANTEBELLUM and Brancott Estate

Description:

Capitol Records and Brancott Estate, the official wine of LADY ANTEBELLUM’S SUMMER 2016 CONCERTS, teamed up for a sweepstakes. To enter, fans 21 and older visited an official website to sign-up. Seven winners, one per concert city drawing, received concert tickets, including a meet-and-greet session with LADY ANTEBELLUM. Consumers were asked to upload an image of their own home’s Downtown and more details were made available on Brancott Estate’s Facebook page: www.facebook.com/brancottestate.

The Grand Prize included access to a pre-concert acoustic performance, roundtrip and hotel acommodations for two, VIP tickets to the concert in Grand Island, NE on August 27, 2016, meet-and-greet session with the band, and two tickets to the Nebraska State Fair. 

In addition, Brancott Estate featured in-store promotional materials encouraging consumers to download their favorite LADY ANTEBELLUM tracks, and gave away a number of signed guitars through their Facebook page. The contest ran from April 1 - July 31, 2016.

Partnership Opportunity:
LADY ANTEBELLUM/Music
Partner/Category:
Brancott Estate /Beverages
Timing:
April 1st Quarter 2016
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Media Elements:
Micro site
Online
Signage
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2016-07-05
Companies Involved
Tuck

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