Partnership:

Lady of the Manor and Amuse + Old Pal

Description:

Lionsgate has partnered with Amuse and Old Pal to bring a Lady of the Manor themed pre-rolls for the movie’s release. Amuse, a cannabis delivery company, and Old Pal, a lifestyle brand focused around the ideas of communal cannabis, created a unique blend to create a special-edition joint. ‘Classy Biches’ was created with the help of Justin and Christian Long to have a joyful night watching their new movie at home. In addition to the pre-roll distribution, Amuse distributed QR codes for $5 off the digital movie. The promotion was supported on social by Amuse, Old Pal, Lionsgate, Justin, and Christian Long through fun interactions.

Partnership Opportunity:
Lady of the Manor/Theatrical
Company:
Lionsgate
Partner/Category:
Amuse + Old Pal /CPG
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Collectible
On Pack
Media Elements:
Email
Influencers / Brand Ambassadors
Online
Social Media
Created On:
2022-04-05
Last Modified on:
2022-04-05
Companies Involved
Lionsgate
Lionsgate
Tuck

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