Lionsgate has partnered with Amuse and Old Pal to bring a Lady of the Manor themed pre-rolls for the movie’s release. Amuse, a cannabis delivery company, and Old Pal, a lifestyle brand focused around the ideas of communal cannabis, created a unique blend to create a special-edition joint. ‘Classy Biches’ was created with the help of Justin and Christian Long to have a joyful night watching their new movie at home. In addition to the pre-roll distribution, Amuse distributed QR codes for $5 off the digital movie. The promotion was supported on social by Amuse, Old Pal, Lionsgate, Justin, and Christian Long through fun interactions.
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