Partnership:

LALAINE - "I'M NOT YOUR GIRL" and Payless ShoeSource

Description:
Payless Shoe Source and Reprise Records teamed up to promote the release of LALAINE'S first album, "I'M NOT YOUR GIRL." Any U.S. resident 13 years of age or older who logged on to www.getthebeatfrompayless.com and entered a drawing had a chance to win the grand prize which consisted of round-trip air transportation for the winner and a friend, two nights at a hotel, tickets for two to a LALAINE performance, backstage meet-and-greet with LALAINE, two signed LALAINE CD's, Dinner at a local hot spot, and a $200 Payless Gift Card. Entries received between August 18, 2005 and September 9, 2005 were entered in the drawing.
Partnership Opportunity:
LALAINE - "I'M NOT YOUR GIRL"/Music
Company:
Warner Bros. Records
Partner/Category:
Payless ShoeSource /Retail
Timing:
August 3rd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-09-14
Companies Involved
Warner Bros. Records
Warner Bros. Records
Tuck

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