Description:
Instant win game mostly on Wild Cherry Pepsi, running May through August, 2001. $15.5 MM in ad buys, sweeps will be tagged on 400MM packages and offer prizes such as Sony Playstations, cars, cell phones, and trips. Pespi.com will be linked to official website.
Partnership Opportunity:
LARA CROFT: TOMB RAIDER/Theatrical
Company:
Partner/Category:
Pepsi /CPG
Timing:
June 2nd Quarter 2001
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-10-17
Companies Involved
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