Angelina Jolie as Lara Croft served as spokeswoman in ad spots. Jeep also created three special TOMB RAIDER Rubicon vehicles for the film that were used for promotions, including appearances at "Camp Jeep" events during summer 2003. Plus, the “Premiere Sweepstakes 2003” was held with sponsors Jeep, Premiere Magazine and Yahoo, that offered one grand prize winner a Jeep Wrangler Rubicon TOMB RAIDER Limited Edition. To enter participants visited www.premiere.com and entered the secret phase found on a hidden picture of LARA CROFT. The sweeps ran from June 9-August 31, 2003 and was supported through a national campaign online, in print and at special events.