Description:
Coffee brand Lavazza partnered with the Arsenal Football Club on an augemented reality promotion.
The partnership consisted of a web-based augmented reality promotion targeting soccer fans who want to connect with the sport during the COVID-19 pandemic lockdown.
The partnership was supported with a co-branded contest that gave fans the chance to win an Arsenal jersey autographed by the entire team as well as discounts on an Arsenal-edition coffee maker from Lavazza.
The AR experience gave fans the chance to engage with the sport digitally and it was promoted by Arsenal on social media.
Partnership Opportunity:
Lavazza/Beverages
Partner/Category:
Arsenal /Sports
Timing:
June 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-06-19
Companies Involved
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