Frito-Lay partnered with Snapchat for a promotion celebrating Lay's.

The promotion consisted of Lay's products being integrated into the Snapchat docu-series "Endless Summer" that began streaming on March 7, 2020. The show was centered around the lives of two social influencers on Snapchat and had Lay's product placement featured in each episode.

The partnership was also supported with Lay's-created ads that featured series star Dylan Jordan. These ads were six-seconds, non-skippable and ran throughout the season.