Description:
Riot Games teamed with Axe on a partnership promoting LEAGUE OF LEGENDS.
The esports collaboration consisted of the co-branded "What's Your Move?" campaign that was presented at the LEAGUE OF LEGENDS 2019 World Championship.
Axe was made the official men's grooming partner of the esports league's global events. The partnership consisted of Axe having a presence at LEAGUE OF LEGENDS events as well as co-branded tv spots. One of these spots featured a talking Axe can that could deliver iconic LEAGUE OF LEGENDS lines when sprayed.
Partnership Opportunity:
Company:
Riot Games
Partner/Category:
Axe /Health & Beauty
Timing:
November 4th Quarter 2019
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2020-06-11
Companies Involved
Riot Games
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