Partnership:

League of Legends and Spotify

Description:

Riot Games partnered with Spotify on a promotion celebrating the esports gaming sensation LEAGUE OF LEGENDS.

The partnership consisted of Spotify becoming the exclusive audio service provider for Riot Games' LEAGUE OF LEGENDS.

The partnership included an original Spotify podcast series dedicated to LEAGUE OF LEGENDS. In addition to the podcast series, Spotify also unveiled music and playlists based on the esports game.

Additional content such as a behind-the-scenes look at the creation of the Worlds Anthem that is played during the LEAGUE OF LEGENDS World Championship ceremonies was also produced as part of the collaboration.

Partnership Opportunity:
League of Legends/Gaming & Esports
Company:
Riot Games
Partner/Category:
Spotify /Streaming
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2020-09-04
Companies Involved
Tuck

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