Universal Studios Home Entertainment and Time Warner Cable teamed up to promote LEATHERHEADS with a sweepstakes. Contestants entered online at http://mktg.roadrunner.com/mk/get/leatherheads. Contestants could enter a maximum of once per day during the promotion period. A random drawing was conducted to select the winners. One Grand Prize winner received a 42" HDTV and Audio System. Twenty First Prize winners received a Tailgating Prize Pack. The sweepstakes began October 9, 2008 and ended November 13, 2008.