LEGOLAND® Florida Resort and KIDZ BOP, the No. 1 music brand for kids, today announced a multi-year alliance that will make KIDZ BOP the official music partner for the popular Central Florida theme park. The partnership announcement coincides with the launch of the eagerly anticipated LEGO® NINJAGO® World, an exciting new theme park land set to open Jan. 12, 2017, where kids will “become the ninja” in their very own martial arts adventure inspired by the long-running LEGO franchise.

KIDZ BOP music and imagery will be seen and heard throughout the Winter Haven, Fla., resort to entertain guests during their stay, in a first-of-its-kind collaboration for the multi-day vacation destination and music brand:
• LEGOLAND Florida Resort will name its main performance venue “The KIDZ BOP Theater,” where The KIDZ BOP Kids will perform annually, along with other kid-friendly talent.
• As the resort’s official music partner, KIDZ BOP will write and produce an original theme song for the Florida site, to be titled “Built for Kids.”
• KIDZ BOP recently shot a music video and national TV commercial for their latest album, KIDZ BOP 34, on location at a LEGOLAND theme park.
• A “Kids Go Free” coupon for a free child’s admission to LEGOLAND Florida Resort will be included in all physical copies of the album.
• The partnership also will be supported by extensive social media activations, including a sweepstakes in which one lucky fan will win a trip to LEGOLAND Florida Resort to see The KIDZ BOP Kids perform.