Description:
Paramount Pictures partnered with Aflac to launch a series of movie tie-ins promoting the theatrical release of LEMONY SNICKET’S A SERIES OF UNFORTUNATE EVENTS. Aflac spent $5 million on TV commercials that played off the unfortunate theme of the movie with lines like, “In a world where unfortunate events happen to people all the time, how unfortunate it would be to not have that insurance.” The Aflac duck was also shown in the film.
Partnership Opportunity:
LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS/Theatrical
Company:
Partner/Category:
Aflac Insurance Company /Financial & Insurance
Timing:
December 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-01-03
Companies Involved
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