Paramount Pictures partnered with Kraft Foods to promote the theatrical release of LEMONY SNICKET’S A SERIES OF UNFORTUNATE EVENTS. Kraft Oscar Mayer Lunchables offered a free on-pack premium -- one of four Lemony Snicket Stories written especially by the author of the popular book series. Customers could collect all four parts to complete the story. In addition, customers could participate in the “A Slight Chance to Win” sweepstakes by playing games at www.lunchables.com. Winners were selected daily from October 25, 2004 to January 9, 2005 and received a prize pack consisting of an Activision LEMONY SNICKET’S A SERIES OF UNFORTUNATE EVENTS video game and “The Bad Beginning Movie Tie-In Edition” book.