Paramount Pictures partnered with Papa John’s Pizza to launch “Papa’s Fortunate Deal” promoting the theatrical release of LEMONY SNICKET’S A SERIES OF UNFORTUNATE EVENTS. During the month of December, customers received a limited edition movie sample CD-ROM when purchasing a large pizza with up to five toppings for $13.99. The CD-ROM included a playable demo of Activision’s Lemony Snicket’s PC game, Activision Value’s Skateboard Park Tycoon 2004 PC game, celebrity interviews, feature film previews, movie-themed wallpapers, screensavers, icons and e-cards. This campaign was supported by print media, TV ads and restaurant promotional materials including box toppers and door hangers.