Description:
Paramount Pictures partnered with Ralphs supermarkets to promote the theatrical release of LEMONY SNICKET’S A SERIES OF UNFORTUNATE EVENTS. From November 17th through December 14th, Ralphs shoppers automatically received two free movie tickets to see the film with a purchase of $35 or more of participating products. Participating products included Coca-Cola, Stouffer’s Red Box and Lean Cuisine, Oscar Mayer Lunchables, Arrowhead Water, Oroweat Bread, Barilla Pasta, Keebler Cookies and Crackers, Kellogg’s, Kleenex, Sunny D and Scott Towels.
Partnership Opportunity:
LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS/Theatrical
Company:
Partner/Category:
Ralphs /Retail
Timing:
December 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-12-21
Companies Involved
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