Partnership:

LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS and Sunny Delight

Description:

Paramount Pictures partnered with Sunny Delight Beverages to promote the theatrical release of LEMONY SNICKET’S A SERIES OF UNFORTUNATE EVENTS. Sunny Delight introduced a new Lemony Snicket Limeade flavor with movie themed packaging on the bottles. Also, customers could participate in the “Series of Unfortunate Prizes” contest by entering the UPC code from any SunnyD and SunnyD Intense Sport products at www.sunnyd.com. The grand prize winner received a 5-day/4-night trip for five to any Paramount Park in the United States with air transportation, accommodations and $1,000 spending money. Fifty first prizes included a complete set of Lemony Snicket books. Five hundred second prizes consisted of a Lemony Snicket PC Activision video game. In addition, one thousand third prizes of a Paramount DVD were awarded. One thousand fourth prizes included a Lemony Snicket board game. One thousand fifth prize Lemony Snicket Magic 8 Balls were awarded.

Partnership Opportunity:
LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS/Theatrical
Company:
Paramount Pictures
Partner/Category:
Sunny Delight /CPG
Timing:
December 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.