Paramount Pictures partnered with Sunny Delight Beverages to promote the theatrical release of LEMONY SNICKET’S A SERIES OF UNFORTUNATE EVENTS. Sunny Delight introduced a new Lemony Snicket Limeade flavor with movie themed packaging on the bottles. Also, customers could participate in the “Series of Unfortunate Prizes” contest by entering the UPC code from any SunnyD and SunnyD Intense Sport products at www.sunnyd.com. The grand prize winner received a 5-day/4-night trip for five to any Paramount Park in the United States with air transportation, accommodations and $1,000 spending money. Fifty first prizes included a complete set of Lemony Snicket books. Five hundred second prizes consisted of a Lemony Snicket PC Activision video game. In addition, one thousand third prizes of a Paramount DVD were awarded. One thousand fourth prizes included a Lemony Snicket board game. One thousand fifth prize Lemony Snicket Magic 8 Balls were awarded.