Description:
Lexus partnered with designer Salehe Bembury to launch a co-branded apparel collection.
Luxury automaker Lexus worked with Salehe Bembury to create an apparel collection celebrating the Lexus brand. The assortment of apparel was branded with the Lexus logo and was printed on Champion silhouettes.
This capsule collection celebrated Lexus' movement toward electric vehicles.
Partnership Opportunity:
Lexus/Automotive
Partner/Category:
Salehe Bembury /Fashion
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Collectible
Collectible
Media Elements:
Other
Created On:
2021-08-16
Last Modified on:
2021-08-16
Companies Involved
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