Amazon Studios partnered with stationary company Dempsey & Carroll to promote the theatrical release of LIFE ITSELF. Dempsey & Carroll curated a collection of products tying into the New York and Spanish countryside settings of the film, to allow customers (like the characters in the film) to embrace the joy of a handwritten letter. 

A dedicated page for the LIFE ITSELF inspired product was created on the Dempsey & Carroll website. The promotion and custom collection were featured at the Dempsey & Carroll flagship store in New York. The partnership was further supported via email and social media.