Partnership:

LIFE ITSELF and Dempsey & Carroll

Description:

Amazon Studios partnered with stationary company Dempsey & Carroll to promote the theatrical release of LIFE ITSELF. Dempsey & Carroll curated a collection of products tying into the New York and Spanish countryside settings of the film, to allow customers (like the characters in the film) to embrace the joy of a handwritten letter. 

A dedicated page for the LIFE ITSELF inspired product was created on the Dempsey & Carroll website. The promotion and custom collection were featured at the Dempsey & Carroll flagship store in New York. The partnership was further supported via email and social media.


Partnership Opportunity:
LIFE ITSELF/Theatrical
Company:
Amazon Studios
Partner/Category:
Dempsey & Carroll /Other
Timing:
September 2018
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Product Bundle
Media Elements:
Email
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-28
Companies Involved
Amazon Studios
Tuck

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