Partnership:

LILO & STITCH: THE SERIES and The Coca-Cola Company

Description:

The Coca-Cola Company and Disney partnered to promote LILO & STITCH: THE SERIES with the "On-Location Vacation" sweepstakes. On specially-marked packages of Hi-C, Minute Maid Coolers, and Minute Maid 12 oz. juice packs, consumers could check inside to see if they were an instant winner. One Grand Prize winner received a 5 day/4-night On-Location Vacation for 4 to Hollywood. Winner was also granted 4 Park hopper passes to Disneyland Resort and Disney`s California Adventure, a walk-on role (for winner only)in a Disney Channel show, and 250 Disney Dollars (for winner only). Five hundred First Place Prizes were issued containing a Lizzie McGuire Book Set. For Second Place winners, 1000 contestants received a Rufus 7 1/2" plush. An Official Order form could be found inside the package as well for the Free LILO & STITCH Mini-Boogie Board offer. Along with $5 S&H and 3 proofs of purchase, consumers could own their own. Sweepstakes ended 2/04 and offer for boogie board ended 3/04.

Partnership Opportunity:
LILO & STITCH: THE SERIES/Television
Company:
Disney Channel
Partner/Category:
The Coca-Cola Company /CPG
Timing:
4th Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Disney Channel
Tuck

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