Description:
Lionsgate partnered with healthy snack delivery service SnackNation on a promotion supporting LIONSGATE LIVE, the fundraising initiative to support furloughed movie theater workers while entertaining audiences in their homes.
The partnership consisted of SnackNation providing concession support during LIONSGATE LIVE streams. SnackNation created a limited-edition movie night box exclusively for LIONSGATE LIVE. 100 of these SnackNation Movie Night boxes were provided for press/influencers and social media giveaways.
The partnership was supported by custom emails and cross-promotion on website and across social media platforms.
Partnership Opportunity:
Company:
Lionsgate
Partner/Category:
SnackNation /Logistics
Timing:
May 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-06-24
Companies Involved
Lionsgate
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
