Description:
To celebrate the premiere of Lionsgate's new film, Arthur the King, Best Friends and Lionsgate are teaming up to give homeless dogs and cats a chance to find their very own people. Mark Wahlberg and his canine costar from Arthur the King star in a PSA encouraging pet adoption, which debuted on February 11, 2024.Partnership Opportunity:
Lionsgate's ARTHUR THE KING/Theatrical
Company:
Lionsgate
Partner/Category:
Best Friends Animal Society /Non-Profit Organizations
Timing:
February 1st Quarter 2024
Target:
Male
Female
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Female
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
Online
Social Media
Created On:
2024-02-12
Last Modified on:
2024-02-20
Companies Involved
Lionsgate
Best Friends Animal Society
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
