Partnership:

Lipton and Hellman's

Description:

Lipton and Hellman’s partnered for their “Summer Program Sweepstakes.”  Fifty-one sweepstakes winners were chosen out of all participants, with one grand prize being awarded and fifty first prizes. The grand prize consisted of a trip for two to Charleston, SC to attend the “Lipton Be More Tea Festival” on October 23-25. The trip included round trip transportation, 3 day stay in a hotel, spending money, and transportation to and from the event.  The first prizes awarded were $25 Sam’s Club gift cards. To enter the Sweepstakes, participants simply had to take a photo of any Lipton or Hellman’s product and upload it online with their entry information. The sweepstakes began on June 19th, 2015 at 12:00am and lasted until July 31, 2015.   

Partnership Opportunity:
Lipton/CPG
Partner/Category:
Hellman's /CPG
Target:
Male
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-11-03
Companies Involved
Tuck

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