Partnership:

Little Tikes and Apple & Eve

Description:

Little Tikes teamed up with Apple & Eve to create a promotion that includes an on-pack (1.25MM units) sweepstakes promotion, giving consumers the chance to win a Play Big! Little Tikes Ultimate prize package.

A page in the Little Tikes Look Book further promotes the program and includes a consumer offer of $1 off the purchase of 2 Apple & Eve products. Custom sample boxes will be sent to influencers, especially targeted towards parents with kids ages 2-5. The Look Book is included in 500K Little Tikes retail product packages.

Apple & Eve products, logos and messaging will be included in the World’s Biggest Playdate event (2MM estimated impressions) hosted by Little Tikes on May 18, 2019.  

Allied Global Marketing was retained in 2018 by Little Tikes’ parent company, MGA Entertainment, Inc. to secure brand promotions for their 50th anniversary.


Partnership Opportunity:
Little Tikes/Toys
Partner/Category:
Apple & Eve /CPG
Timing:
May 2019
Target:
Preschool
Kids (6-11)
Tweens
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
On Pack
Product Demonstrations / Sampling
Media Elements:
Print Advertising
Product Placement
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-14
Companies Involved
Tuck

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