Partnership:

Little Tikes and Homes.com

Description:

Little Tikes teamed up with Homes.com for a sweepstakes promotional offer giving consumers the chance to win a $250 gift card.

As part of the promotion, Homes.com asked three home decor bloggers to make over a Little Tikes Cape Cottage Playhouse™ into their dream home, complete with their “must-haves” and “nice-to-haves.” The bloggers (Lolly Jane, Thistlewood Farms, and Thrift Diving) also created tutorials to give consumers a more detailed look at their creative journeys.  Consumers could vote for their favorite redesign. In addition to donating a Cozy Cottage Playhouse to the charity of their choice, the winning blogger received an additional $750 to give to that charity.

A separate initiative includes Bower Power, a blogger family who wrote a special article on how to make chores fun with Little Tikes.  A sweepstakes is currently running on their social media selecting two winners of Little Tikes prize packages.

The entire promotion was further promoted via digital, social media, email and blog content.

Finally, Homes.com logos and messaging will be included in the World’s Biggest Playdate event (2MM estimated impressions) hosted by Little Tikes on May 18, 2019.  

Allied Global Marketing was retained in 2018 by Little Tikes’ parent company, MGA Entertainment, Inc. to secure brand promotions for their 50th anniversary.

Partnership Opportunity:
Little Tikes/Toys
Partner/Category:
Homes.com /Real Estate
Timing:
April 2019
Target:
Preschool
Kids (6-11)
Tweens
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Blogs
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-13
Companies Involved
Tuck

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