Partnership:

Little Tikes and Sun-Maid

Description:

Little Tikes teamed up with Sun-Maid for an on-pack sweepstakes promotional offer on 2MM units giving consumers the chance to win one of a hundred Ultimate Play Big! Little Tikes Cozy Coupes. 

A page in the Little Tikes Look Book further promotes the program and includes a consumer offer of $1 off any two Sun-Maid products. The Look Book is included in 500K Little Tikes retail product packages.

Sun-Maid product samples, logos and messaging will be included in the World’s Biggest Playdate event (2MM estimated impressions) hosted by Little Tikes on May 18, 2019.  

Allied Global Marketing was retained in 2018 by Little Tikes’ parent company, MGA Entertainment, Inc. to secure brand promotions for their 50th anniversary.”


Partnership Opportunity:
Little Tikes/Toys
Partner/Category:
Sun-Maid /CPG
Timing:
May 2019
Target:
Preschool
Kids (6-11)
Tweens
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
On Pack
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-13
Companies Involved
Tuck

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