Partnership:

Little Tikes and Tinybeans

Description:

Little Tikes teamed up with Tinybeans, an app to help parents save, share and store family moments, for a sweepstakes offering the chance to win Little Tikes products. Tinybeans also invites members to submit their favorite photos of their kids playing with Little Tikes products for the chance to win a Lifetime Family Premium Subscription to Tinybeans. 

A page in the Little Tikes Look Book promotes the program and includes a consumer offer for a free Tinybeans photo book. Coupon codes are included in 500K Little Tikes retail product packages. 

Little Tikes products were featured in the Tinybeans 2018 Holiday Gift Guide and in the Tinybeans mobile app. It is further promoted digitally via social media, targeted email and blog posts. 

Finally, Tinybeans coupons, logos and messaging will be included in the World’s Biggest Playdate event (2MM estimated impressions) hosted by Little Tikes on May 18, 2019. 

Allied Global Marketing was retained in 2018 by Little Tikes’ parent company, MGA Entertainment, Inc. to secure brand promotions for their 50th anniversary.


Partnership Opportunity:
Little Tikes/Toys
Partner/Category:
Tinybeans /App
Timing:
April 2019
Target:
Female
Preschool
Kids (6-11)
Tweens
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Contest / Sweepstakes
Media Elements:
Email
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-14
Companies Involved
Tuck

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