A&E Networks partnered with OnStar to promote the reality television series LIVE PD.

The partnership with LIVE PD showed how OnStar advisors handled real emergency situations.

It consisted of a series of video spots in which Tom Morris Jr. from LIVE PD talked with OnStar advisers about their experiences helping people through emergency scenarios. Each spot produced highlighted a different aspect of OnStar's abilities to solve real life problems.

This branded content campaign reached fans during episodes of LIVE PD as well as through  social media channels such as A&E Facebook, A&E Twitter, Live PD Facebook and Live PD Twitter.