Partnership:

LIVE WITH REGIS AND KELLY and General Motors

Description:
DISNEY partnered with General Motors to promote the talk show LIVE WITH REGIS AND KELLY. The "Pontiac Extreme Van-A-Day Giveaway" gave away 20 2005 Pontiac Montana SV6 Sport Vans to viewers and challenged viewers to collect clues, one a day the week of January 17, 2005, needed to enter the sweepstakes. Consumers entered by mailing a post card to the studio, or entered online at Liveregisandkelly.com. Entrants who submitted all five correct clues had the chance to be contacted via phone for their shot at answering a trivia question about a previous show, live on the air. The sweepstakes ended February 25, 2005.
Partnership Opportunity:
LIVE WITH REGIS AND KELLY/Television
Company:
Disney ABC
Partner/Category:
General Motors /Automotive
Timing:
January 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-07-15
Companies Involved
Tuck

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