NCL America partnered with ABC Television to promote the television show LIVE WITH REGIS AND KELLY and NCL America''s new ship Pride of America. Talk show hosts Regis Philbin and Kelly Ripa broadcasted aboard a ship for a week on the summer of 2005. As part of the promotion, the show awarded one winner with 20 cruise tickets. Additionally, viewers who watched the show for the week of May 2, 2005 received clues. Viewers who submitted clues at Liveregisandkelly.com and answered a trivia question live received cruise tickets as well. The sweepstakes ran from May 2 through June 10 of 2005.