Description:
ABC Cable Networks Group launched a broadband content promotion in May 2003, a "Dancing LIZZIE MCGUIRE Game,” designed to help cable operators push cable-modem service to a wider audience. Content was made available at the high-speed section of Cox`s website (www.cox.com). The exclusive content was designed to show the benefits of high speed by using characters from Disney Channel`s hit LIZZIE MCGUIRE. The LIZZIE MCGUIRE content received 51,534 hits that month. The site also linked to Lizzie`s site on disney.go.com
Partnership Opportunity:
LIZZIE MCGUIRE/Television
Company:
Disney Channel
Partner/Category:
Cox Communications Inc. /Television
Timing:
May 2nd Quarter 2002
Target:
Tweens
Teens
Adults
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-04-04
Companies Involved
Disney Channel
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