Partnership:

LOEWS CINEPLEX ENTERTAINMENT and Susan G. Komen Breast Cancer Foundation

Description:
Loews Cineplex Entertainment, New York City, partners with the Susan G. Komen Breast Cancer Foundation for the second "Spotlight on the Cure" program. Throughout this month, Loews hosts a popcorn bucket (designed by celebrities like Conana O`Brien and Courtney Cox Arquette) ebay auction with proceeds benefiting the Dallas-based foundation, as well as a portion of the proceeds from two concession/ticket combos. Radio PSAs support at Loews` Web site enjoytheshow.com.
Partnership Opportunity:
LOEWS CINEPLEX ENTERTAINMENT/Theatrical
Partner/Category:
Susan G. Komen Breast Cancer Foundation /Non-Profit Organizations
Timing:
4th Quarter 2002
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Tuck

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