Sprint and Warner Bros. Studios partnered to promote the November 2003 theatrical release of LOONRY TUNES: BACK IN ACTION. Images, sounds, and games based on the live-action adventure comedy were available to Sprint wireless customers. In addition to the content, Sprint ran a national TV commercial that featured custom animation of Looney Tunes characters interacting with ""the Sprint guy"" and a PCS Vision Picture Phone. The promotion was also supported through print, online, and in-store signage. A Sprint camera phone was also used in the movie.