Partnership:

LOVE THE COOPERS and Southwest Airlines

Description:

CBS FILMS, SOUTHWEST AIRLINES and local television news stations partnered for the theatrical release of LOVE THE COOPERS. The partners gave away airline vouchers to a lucky family member during the “Home for the Holidays” sweepstakes. To participate, contestants shared with 150 words or less, “who they are, where they live and why you’d love to have them home for holidays this year” along with a family picture Two lucky winners received a roundtrip voucher on SOUTHWEST airlines. The sweepstakes ran through November 19, 2015 and was promoted on the television networks’ websites.  

SOUTHWEST signage appears in the film during scenes featuring Olivia Wilde and Jake Lacy at the airport. The airline’s official Facebook page shared a video with scenes of Wilde and Lacy at the airport along with a link to a post entitled “Southwest Loves The Coopers!” on their official blog “Nuts About Southwest.” The partnership was also promoted on SOUTHWEST’s official Twitter page.

Partnership Opportunity:
LOVE THE COOPERS/Theatrical
Partner/Category:
Southwest Airlines /Travel
Timing:
4th Quarter 2015
Target:
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Product Placement
Social Media
Created On:
2020-11-30
Last Modified on:
2016-03-18
Companies Involved
Tuck

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