Partnership:

Lyft and Hilton

Description:

Lyft formed a partnership with Hilton for a promotion that let Lyft riders earn Hilton hotel loyalty points.

The partnership rewarded the over 89 million Hilton Honors loyalty members by allowing members to earn Hilton Honors Points whenever they ride with Lyft. Additionally, members were also able to redeem Hilton Honors Points for Lyft credits beginning late in 2019.

Approximately 90% of Hilton hotels are located in areas that Lyft operates and, due to the partnership, Hilton Honors members could earn three points for every dollar spent on Lyft rides and two points for every dollar spent on Lyft shared rides up to a maximum of $10,000 a year.

Partnership Opportunity:
Lyft/App
Company:
Lyft
Partner/Category:
Hilton /Travel
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-16
Companies Involved
Lyft
Lyft
Tuck

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