Partnership:

MACHETE and Lipton

Description:
20th Century Fox Home Entertainment teamed up with Lipton Brisk to promote the DVD and Blu-Ray release of MACHETE. Reviving the old Lipton Claymation spots that featured the likes of Bruce Lee and Rocky Balboa, this commercial condensed the entire plot of the movie in 60 seconds, ending with the protagonist, Machete, enjoying a Brisk Ice Tea. The ad also included a facebook page link where fans of the movie could share their own crazy and improbable stories. The promotion ran Q1, 2011.
Partnership Opportunity:
MACHETE/Home Entertainment
Company:
Fox Home Entertainment
Partner/Category:
Lipton /CPG
Timing:
January 1st Quarter 2011
Target:
Male
Adults
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2024-05-06
Companies Involved
Fox Home Entertainment
Tuck

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